Ekoï

Ekoï, a French brand specialised in cycling equipment, was founded 20 years ago in Roubaix with the ambition to stand out in a market dominated by Italian and American brands. Initially sold through wholesalers and sporting goods chains between 2001 and 2008, Ekoï experienced a major turning point in 2010 by becoming an online-only brand, accelerating its international development. Ekoï stands out with a product range spanning helmets to eyewear, offering a complete lineup for cyclists in disciplines such as road, triathlon, MTB, and more recently, gravel. The brand invests heavily in research and development, working closely with professional cyclists to gather feedback and improve its products. This approach has enabled Ekoï to file more than 35 patents and position itself as an innovator in its field. Among its ambassadors are renowned cyclists and triathletes such as Warren Barguil, Philippe Gilbert, Caleb Ewan, Guillaume Martin, Patrick Lange, and Anne Haug. Ekoï’s gravel universe