Sram

SRAM is an American company that manufactures bicycle components across all disciplines, including mechanical and electronic groupsets, cassettes and power meters. The history of the SRAM brand In 1987, Stan Day, SRAM’s founder, created the Grip Shift shift lever, which quickly established itself in the MTB market. In 1995, SRAM introduced the ESP rear derailleur for MTB, followed by the acquisition of Sachs in 1997, RockShox in 2002, Avid in 2004 and Truvativ in 2004. In 2006, SRAM launched the Force and Rival mechanical road groupsets with its patented DoubleTap shifting technology. The following year, SRAM released its high-end RED groupset, which became the lightest, fastest and most adjustable on the market. In 2011, SRAM acquired Quarq, a crank manufacturer with power measurement, and integrated this technology into its RED groups in 2012. SRAM in the world of gravel SRAM also designs gravel-specific drivetrains. Indeed, SRAM’s various products equip many gravel models on the market.