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Brands

Brands

Chinese brands: real competition starts when price is no longer enough

Nasal strips: oxygen obsession or the new micro-optimization mirage?

Toray: the quiet giant shaping carbon in the cycling industry

How much does it cost to sponsor a WorldTour team?

Cube: why the German brand delivers such high-performing bikes at such competitive prices

Strava: the meteoric rise of a startup like no other

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Hugo
HugoFounder & passionate tester
A true cycling enthusiast since he was 11, Hugo is the author of the book "C’est Gravel" and the founder of the Gravel Passion media platform, which he launched in 2021. Since then, he has been sharing his passion with expertise with more than 1 million cyclists every year.
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